About Us

About the job

Responsible for the design, development, planning and implementation of marketing programs or projects that support organizational marketing objectives. Works on various marketing activities which may include advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communications. May direct the work of other staff members. May also be responsible for developing marketing forecasts, estimating costs, preparing pricing studies, and/or managing program/project budgets

The Marketing Manager – Mortgage industry is responsible for the marketing strategy and in-market plan to drive predictable and sustainable marketing contribution to pipeline and revenue for the mortgage industry. This will include driving strategic planning alignment with sales on marketing contribution to pipeline and revenue target setting, and integrated brand-to-demand programs to deliver on net new acquisition and cross-sell/up-sell pipeline generation and influenced revenue targets.

Responsibilities

  • Primary Objectives
  • Delivers predictable and sustainable marketing contribution to pipeline and revenue for defined segment (KPIs net new pipeline, pipeline velocity, influenced revenue, share of wallet)
  • Marketing ROI
  • Provides stakeholder visibility and alignment on marketing plans, event calendars and expected results
  • Primary Responsibilities
  • Create integrated brand-to-demand plans for defined business segment (Mortgage Industry)
  • Develop Account Based Marketing (ABM) campaigns aligned to account intelligence and customer engagement plans
  • Measure marketing impact to pipeline and revenue
  • Orchestrate and direct cross functional marketing teams at corporate, GRC and CS levels in support of marketing programs
  • Sales stakeholder management and alignment for KPI setting, priorities, plans and results

Requirements

  • Education: Bachelor’s degree in Business, Marketing, Economics, other
  • Experience: 5+ years’ experience in Banking, Mortgage, or Compliance
  • 5+ years successful track record creating integrated programs and driving measurable results
  • Proven demand generation experience
  • Ability to lead through influence.
  • Proven ability to plan and manage budgets