About Us

About the job

We are looking for a Sr. Email Campaign Marketing Manager for a global B2B high tech company. Our client has recently introduced a new product that will be targeted to users who can buy the product directly from the client’s website/credit card purchase. This is a new model for our client, and they are looking for a leader to manage this new product’s email campaigns that will focus on product selling and targeting users to make the purchase. We are looking for a senior email strategist who can execute (with a broad team) and measure and improve effectiveness.

Responsibilities

  • Own the strategy and day-to-day execution of email lifecycle campaigns
  • Responsible for performance against top-line business KPIs
  • Create and optimize segmentation of users to deliver personalized experience
  • Ideate and execute tests to improve email performance and drive product adoption
  • Monitor, assess campaign performance, and identify key opportunities for email programs

Requirements

  • 5+ years of experience in Email Marketing Strategy, Execution and Measurement
  • Experience with High Tech companies, preferred
  • Hands on experience with Marketo (MUST)
  • Experience with email campaign measurement, reporting and improvements
  • Bachelors degree