About Us

Socialive is an enterprise video creation & live streaming software company based in El Segundo, California. Our powerful yet intuitive platform makes it refreshingly easy to capture, create, and distribute video. We empower teams across the organization, including marketing, internal comms, and learning & development. And we’re helping drive the video commerce revolution. Socialive customers include startups to the Fortune 100 – such as J.P. Morgan, Walmart, Pfizer, Adobe, and Audible. We’re on a mission to radically simplify how the world makes video. Join us.

About the job

Responsibilities include being an expert in lifecycle marketing, to build and lead cross-functional growth initiatives. You have a strong background in growth marketing, demand generation, ABM, and web marketing, especially as it relates to B2B markets and business structures. Data-driven and highly analytical, with a relentless focus on customer acquisition. You are a digital marketing expert with proven experience in planning and executing full-funnel multichannel campaigns and tactics. You have a passion for user experience, conversion optimization, experimentation, and continuous improvement.

You’re excited by the challenge of rolling up your sleeves and working cross-functionally in a fast-paced environment. This is a high-impact role where you will partner closely with product marketing, sales, support, and other teams across the organization to build a growth function at a hyper growth company. This role will directly manage an Integrated Campaign Marketing Manager, Marketing Operations Manager and Email Marketing Manager along with agency relationships and budgetary spend/allocation as it relates to the demand gen engine.

Responsibilities

  • Lead the company to be the industry-leading digital marketing organization by leveraging inbound and outbound strategies, tools, and resources.
  • Lead the development of demand generation and account-specific ABM plans in partnership with the sales team to develop deep decision-maker relationships, drive engagements, and accelerate pipeline.
  • Build and execute demand generation programs through multiple channels (email, SEO, PPC, social, webinar, events, digital, etc.).
  • Work closely with Sales to drive pipeline activity, engagement, and lead quality.
  • Evaluate, track, and report on marketing performance measures to continually improve ROI.
  • Collaborate on the company’s website content, social media channels, and recruiting platforms.
  • Understand customer personas and the company’s target audience.
  • Conduct market and industry research to understand market trends, applications, competitive environment, influences, etc.
  • Track the effectiveness of campaigns through overall engagement, opportunity progression, and pipeline generated.
  • Continuously leverage performance metrics, industry research, and customer journey insights to shape, refine, and steer the direction of the demand engine.

Requirements

  • Experience leading and executing digital marketing strategies at the Director level.
  • 3+ years of B2B demand creation programs.
  • 2+ years leading ABM strategies.
  • Experience in customer marketing with the ability to leverage campaigns for our existing customer base and increase retention.
  • Experience managing, events, telemarketing, web content, and online campaigns.
  • Experience with Hubspot or other Marketing Automation Platform, and Salesforce or other CRM.
  • Experience managing a digital marketing and demand generation team.