About the job
You will report to our CEO and work collaboratively with our Marketing team to build and execute our content and SEO strategies.
As a natural storyteller, you combine creativity with a hands-on approach & data-driven approach to SEO and content production for building a new acquisition channel and grow traffic.
You like writing both brief and in-depth content, as well as a passion for brainstorming and putting ideas into action.
As a SEO specialist, you can build content that will increase traffic and engagement, and implement SEO strategies & dashboards that will enhance your efforts.
The role will be writing 80% of the time, creating blog posts, articles and other online content.
-Design comprehensive inbound content strategies to attract our ideal audience
-Own the creation of content across formats, including social media posts, blogs, ebooks, white papers, email, ads, web pages and more
-Ensure efficiency of content production and consistent alignment with brand messaging and tone of voice
-Continuously think of new ways to increase the reach of our content and address problems or gaps in our content funnel, including experimenting with new content types and channels
-Own our SEO efforts: improve existing content through SEO and back-linking, review site performance through keyword research, ensure web pages and content published are SEO optimized and have a data-driven approach on SEO performance to identify opportunities to improve efficiency in the long run.
After a couple of months, if required, you may have the opportunity to hire assistants to offload some of the tasks such as internal linking, replying to emails etc and allow you to best optimize your time and grow the onsite and offsite SEO strategy.
– 0-2 years writing experience min
– Your own blog or other writing examples you can provide
– English, Liberal Arts, Communications, Marketing Degree
– Happy to spend most of your time, researching, writing or tracking your content performance
– English-speaker preferred and good writing skills (grammar, voice and tone…)
– Interested in technology, startups, business, productivity, apps etc…