About Us

At PadSplit, our purpose is to solve our affordable housing crisis one room at a time while leveraging housing as a vehicle for financial independence. Our principles are Care, Show it, Prove it. We live out our principles by embodying our values: Empathy, Optimism, Intellectual Curiosity, Strong Work Ethic, High Integrity, and Compassionate Directness. 

About the job

For the Senior SEM Manager role, we are looking for a detail-oriented, analytical, hard working, problem solver team player. We’re looking for a Senior SEM manager to live and breathe SEM! Help us build, optimize and analyze PadSplit search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and infrastructure improvements. If this sounds like you, join our growing team.


  • Drive PadSplit’s paid search strategy and day-to-day operations (Google AdWords, Bing), with the goal of driving incremental applications and bookings
  • Build the project roadmap for the channel, launch and monitor direct response SEM campaigns, assist with tracking and reporting
  • Initiate testing for display reengagement and video advertising via Google Display Network, and Youtube advertising
  • Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
  • Collaborate with other PadSplit channel owners to ensure consistent messaging across all performance marketing mediums
  • Manage agencies, internal and 3rd party resources


  • 5+ years of hands-on experience in search engine marketing
  • Expert in Google Adwords and SEM best practices
  • Strong rigour and excellent analytical skills
  • Deep understanding of a/b testing 
  • Experience with third party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc) 
  • Excellent communicator in oral and written English
  • Great team player and strong attention to details
  • Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision making across all levels of the organization
  • Curious, independent, rigorous and proactive 
  • Bachelor’s degree in business, marketing or associated studies