About Us

Dan Martell is an award-winning entrepreneur and investor who has founded multiple companies. He was named Canada’s top angel investor and he’s completed over 40+ investments with amazing companies like Udemy, Intercom, and Unbounce.

The Dan Martell | SaaS Academy Team is on a mission to help Software as a Service (SaaS) companies grow to new heights through world-class coaching and training.

About the job

We’re looking for a seriously talented Social Media who has experience in:

  • Campaign Strategy
  • Copywriting
  • Engagement
  • Managing & Owning Social Accounts: Instagram, Facebook, Twitter, LinkedIn, etc.
  • Community Management
  • Lead Generation

Responsibilities

  • Write high converting short-form copy that boosts social engagement and matches the DM brand/voice.
  • Put together high-performing social media engagement campaigns and marketing strategies.
  • Manage day-to-day posting on all social media channels such as LinkedIn, Facebook, Twitter, Instagram, TikTok and YouTube, etc.
  • Manage, publish and promote our weekly Youtube show and promote across platforms like Apple iTunes, Spotify, Twitter, LinkedIn, Facebook, Instagram, etc.
  • Manage, curate, and oversee the generation and organization of the monthly content calendar for all social media
  • Develop content to increase Facebook community engagement online
  • Optimize blog posts using SEM / SEO strategies
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Oversee, plan and deliver content across different platforms using scheduling tools such as Agorapulse, Asana & Hubspot.
  • Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
  • Organize and document all social media processes in our business playbook.
  • Act as a sell-by-chat specialist to nurture potential prospects and send traffic down marketing funnels.
  • Communicate with followers, respond to queries in a timely manner and monitor reviews.
  • Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics, Facebook insights and Hubspot etc. for weekly reporting
  • Suggest and implement new growth campaigns to develop brand awareness (like promotions and competitions).
  • Set targets to increase brand awareness and increase engagement
  • Work with copywriting and design team to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Measure and review social media impact to make sure we are improving our interaction with our followers.
  • Regularly audit the quality of our social media channels and copy

Requirements

  • 2-3 years of experience writing high-converting copy on social media
  • 2-3 years experience creating successful social media campaigns that will generate sales/leads
  • Experience in managing a stack of social media accounts for a high profile brand.
  • Experience using Asana, Agorapulse and other social media management platforms.
  • Excellent knowledge of the buyer’s journey in the SaaS space.
  • Experience creating and presenting social media reports.
  • Experience executing SEM / SEO strategies is considered an asset..
  • Experience managing a Facebook group of 5000+ members.
  • Experience working in the B2B SaaS space and / or coaching industry.
  • Experience working in a fast-paced environment
  • You have drive and take ownership in your work
  • A proven track record of success in your ability to get things done.
  • You are a driven and creative problem solver, always looking for new strategies to grow the business.
  • A proven track record of learning quickly and taking ownership of outcomes
  • A serious growth mindset (1% better every day).