About Us

ReUp is a tech-enabled solution designed to foster connections that guide, engage, empower and connect with returning students to realize their college completion goals. At ReUp, we partner with universities to re-enroll students who have stopped out and support them throughout their return to school and graduation, ensuring successful student outcomes. We’ve helped ​over 400k+ students and recaptured over $44 million dollars in tuition for our partner universities. Using a proprietary combination of technology, data, and student personas along with 1 on 1 customized success coaching for each student.

About the job

ReUp Education is seeking a creative and strategically-minded Director of Digital Marketing to join our team. This is a multi-pronged role in which you will be responsible for the vision and roadmap of all marketing activities, managing and growing the marketing team, and using data to iterate our way toward improved performance. By owning our marketing lifecycle with a focus on the student-facing experience, you’ll enable us to achieve our ambitious goal of re-enrolling and supporting millions of college students.
Leveraging a suite of modern marketing tools and approaches, the Director of Digital Marketing will lead our student marketing and communication strategies across a range of digital mediums, including email/SMS, web, social media, search, and targeted ad platforms. You will ensure that Marketing team members share a cohesive vision with clear and quantifiable goals, while contributing to execution yourself as needed. You will be a thought partner to our Sales and Partner Success teams, creating a feedback loop that informs their demand generation efforts. And, you’ll be responsible for enabling the team to continuously improve results through experimentation, innovation, and applying consumer-marketing best practices.
This is an opportunity to play a critical role in a growing early-stage startup as we tackle a huge problem that affects a largely underserved population. If you’re a natural self-starter, data-driven, and interested in combining creativity with strategy to transform people’s lives, come join us!

Responsibilities

  • Own the vision and roadmap for all ReUp student-facing marketing activities
  • Coordinating marketing activities across departments
  • Own all KPI’s directly related to student-facing marketing and communication activities
  • Oversee a growing team of marketing managers, coordinators, and content developers; also, identify future talent/capacity gaps and serve as hiring manager for future team hires
  • Evaluate our current marketing operations, then lead further development of our strategy around email & SMS marketing, content development, advertising, and multichannel approach
  • Work within a modern marketing stack that includes Hubspot, Salesforce, Twilio, Google, Tableau etc.
  • Develop a personalization strategy leveraging data segmentation and predictive analytics to meet students where they are and improve KPIs
  • Contribute to the execution of marketing initiatives as needed (We anticipate the role to initially be split 65% team management and strategy, with 35% individual contribution; this may change over time)
  • Manage the team’s OKR process to ensure empowerment, quantifiable results, and accountability
  • Manage team budget and any external partners/agencies (as needed)
  • Track the success of marketing initiatives, emphasizing what worked, what didn’t, and creating an experimentation pipeline/process by which the team can formulate and test new hypotheses
  • Uphold ReUp’s brand voice and guidelines; brand governance across the company

Requirements

Research shows that women and people from underrepresented groups often only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. ReUp encourages you to break that statistic and to apply. We look forward to your application.)
  • 5-10+ years of digital marketing experience, with particular emphasis on email marketing, content strategy, and ad channels
  • Bachelor’s degree required
  • Strong experience specifically within B2C/consumer marketing
  • Past ownership of a multi-channel marketing strategy within a collaborative environment
  • Experience managing a diverse team working remotely
  • Experience informing strategy with a combination of research, experimentation, data insights, campaign retrospectives, and feedback from multiple stakeholders
  • High proficiency in any marketing ops stack that includes email automation, content management, and robust analytics tracking
  • A passion for education and interest in a fast-paced, fully remote, startup environment