About Us

Nathan James was founded in 2016 with a simple mission in mind: People-first company, design-first home. Hear directly From Brooklyn Burdon, Nathan James’ founder, on her origin story here: https://nathanjames.com/pages/story-of-a-broke-girl We recognized early that there was something broken about the way the world was working. With rushed deadlines, ASAP, and the bottom line over all mentality, leading to unhappiness amongst the team. We’re trying to do it a little differently, to build and organize the company around calmness and rationale.

About the job

Nathan James is looking for a Performance Marketing Manager to manage, optimize and grow all paid media and customer acquisition initiatives across B2B and DTC channels in support of our mission. The Performance Marketing Manager will report to the Head of DTC Sales and this person will be responsible for leading and growing an existing team of PPC Specialists and digital marketers. This person will be a significant player in helping us achieve 4x growth over the next 4 years – crossing $200M in annual sales.

People-first company, design-first home.

We are a design-first, home furnishing company focusing on the habits of urban dwellers and first time home buyers. We pride ourselves on delivering the best-in-class customer happiness, providing the highest possible quality products that are affordable for the majority and assembly that isn’t dreadful.

As a people-first company, we understood from day one the importance of being fully distributed. We are consistently working to eliminate unnecessary friction at work, most importantly preserving the human experience. We don’t believe that people should have to change who they are nor waver their values in order to have a career.

This role comes at a very exciting time for Nathan James. We’re only in our fourth year of business and we’ll be surpassing $50M in sales – entirely wholesale through four eCommerce retailers. Now, we are making significant investments to drive rapid growth in the DTC channel and the Performance Marketing Manager will be responsible for managing that investment and driving profitable, customer acquisition and growth strategies across both sales channels.

Responsibilities

  • Lead and execute acquisition and growth strategies across all paid digital channels, including FB/IG, Pinterest, Houzz, YouTube, search and display
  • Audit search and display paid campaigns on Retailer platforms, like Amazon, Wayfair, Target, Walmart and Home Depot
  • Plan, implement, manage, monitor and report on A/B and multivariate tests for sales funnels and landers that optimize conversion rates, AOV, RoAS and CPA of new customer acquisition campaigns
  • Execute and continuously test to improve strategies for audience segmentation, structure and scaling of Facebook and Instagram campaigns that maximize CTR, CPA and conversion rate through our Shopify PLUS store and funnel pages
  • Measure and report on performance of media buying campaigns while ensuring spend is driving incremental, profitable sales within the context of our total marketing budget and company objectives
  • Hire, develop and grow the performance marketing team into a world-class organization of paid-media superstars capable of driving rapid growth in the DTC and B2B channels
  • Recommend, implement, measure, analyze and optimize A/B split testing for ad copy and landing pages to ensure optimal campaign performance

Requirements

  • 5+ years running paid, eCommerce-based Facebook campaigns
  • 3+ years running paid Instagram campaigns
  • 7+ years in paid media buying / digital marketing
  • Full funnel growth experience with an emphasis on paid acquisition in your current role
  • 1+ years experience in a Team Lead or Supervisor role overseeing other media buyers