About Us

Mailshake is a profitable, bootstrapped, and fast-growing startup looking to expand our product offering. We believe in putting our customers first, tackling tough problems head-on, and simply trusting our employees to get stuff done. We offer flexible schedules, paid parental leave, and other perks that come with being a remote-only company.

About the job

Mailshake is seeking an experienced Growth Marketing Manager to drive growth through optimization and conversion across our website, blog, video, webinars, social, and email.
The Growth Marketing Manager will be responsible for strategy, implementation, and testing of multiple touchpoints.
This role will optimize across the full conversion funnel, including email subscriber engagement/product education and conversion of leads to customers.

Responsibilities

  • Plan and create marketing experiments through the entire buying cycle including driving demos and sales.
  • Develop tailored conversion sequences for leads according to personas and use cases with macro and micro-segmentation.
  • Work cross-functionally with Product, Sales, and Partner Marketing to define campaign goals and workflows.
  • Strategize campaigns for the full buyer funnel including awareness, lead nurturing, lead generation, and demo signups.
  • Optimize paid ads across multiple channels, including landing pages.
  • Determine analytics to measure KPI’s and continually improve ROI of campaigns.
  • Deeply understand Mailshake’s product, use cases, and customer personas.
  • Design and implement email marketing campaigns to engage and activate leads.
  • Perform split-testing on key site pages to optimize conversion and minimize bounce rates.
  • Implement marketing automation in Hubspot for segments and campaigns
  • Create, organize, and manage email databases for lead generation.
  • Continually analyze engagement metrics throughout the lead generation funnel and optimize campaign performance
  • Work closely with Sales to align goals on demos and lead nurturing.

Requirements

  • 5+ years of experience in marketing, with an emphasis on conversion and optimization.
  • Experience with analytics across multiple touchpoints and channels.
  • Knowledge of split testing on pages and paid ads.
  • Reporting creation and maintenance.
  • Campaign planning and execution,