About Us

About the job

Kforce has a client that is seeking a Product Marketing Manager sitting remotely (any US location is fine). The Product Marketing Manager will expand their monetization strategy by creating thoughtful experimentation plans and global campaigns utilizing in-product marketing. Summary: Our client is a cutting-edge provider of world class software, solutions and services. Employing over 100,000 passionate people worldwide, they empower every person and every organization on the planet to achieve their dreams. Their best in class advancements in cloud, mobile, machine learning, and AI are changing the way people go about their lives. Doing business in 170 countries, our client is dedicated to fulfilling their mission of helping you and your organization achieve more around the world. Duties:

  • Partner with Lead on Free to Paid Customer Journey strategy
  • Track OKRs on business impact and experiment velocity and work with analyst and data science teams to understand results
  • Review, manage ongoing business performance; creating MBR slides and reporting on business impact to targets
  • Run an RoB and solidify agenda amongst partners to exchange ideas and discuss campaigns plans and outcomes
  • Product Marketing Manager will brainstorm campaign ideas which utilize in-product marketing and/or email surfaces to drive KPIs and work with Designer and Ops to execute
  • Developing a robust learning plan, experiments, and sets of campaigns to grow impact
  • Partner with Business Program Manager (BPM) on campaign operations and prioritization, including targeting requirements needed for campaign backlog
  • Coordinating approval process for each of the campaigns across Legal, Privacy and Governance
  • Review each campaign for completeness, adherence to objectives, and projected impact
  • Product Marketing Manager will be partnering with data science to measure impact, leverage machine learning, and inform the next set of campaigns and experiments

Requirements

  • 5+ years of relationship marketing, or product marketing, or product management
  • Adept at running A/B experiments and analyzing impact on the business in partnership with Analyst and Data Science teams
  • Bias for action and passion for working in a growth hacking environment with rapid iteration to define, execute, and learn to improve
  • Able to partner with Engineering on recommending and enabling new data and platform features
  • Has a customer centric approach to drive decisions and strategy and can work with Research on learning and action plan on deriving further insights about the customer to inform experimentation
  • Strong presenter and able to synthesize the complex into simple
  • Exceptional communication and cross team collaboration with ability to connect and inspire cross group teams (marketing, engineering, data science) into action
  • Comfort in working with ambiguity to define new approaches in high-growth evolving area and work to create clarity
  • Has a keen sense of customer messaging and aligning work to brand values; Has an eye for customer experience and design and comfortable in giving input on copy and design
  • Has used backlog management system like Azure Dev Ops (formerly known as Visio), JIRA or similar programs to organize experiments