About Us

About the job

As a Writer at Formidable Forms, you’re responsible for growing our organic traffic and converting website visitors into email subscribers and customers.

  • You have the ability to research and understand technical concepts, then explain them in simple terms to people who aren’t tech-savvy.
  • You’re comfortable with accepting critical feedback.
  • You’re a self-starter who loves taking initiative to solve problems and learn new skills, and are comfortable working with minimal direction.
  • You take pride in the quality and craftsmanship of your work rather than just doing it to get it done.
  • You’re an excellent communicator who makes sure nothing slips through the cracks.
  • You’re passionate about leaving your mark on the web for all to see.
  • You enjoy helping others on your team succeed.

Responsibilities

  • Writing and self-editing blog posts that are engaging, actionable, error-free, and follow our style guide.
  • Creating your own screenshots for each blog post.
  • Conducting keyword research to identify target keywords and using those keywords to plan, structure, and optimize your content.
  • Planning blog calendars in Asana and keeping ahead of schedule with minimal oversight.
  • Monitoring SEO rankings and optimizing existing content to boost traffic and conversions.
  • Working closely with developers and support team members to write new feature announcements.
  • Writing email newsletters and automated campaigns and sending them using Active Campaign.

Requirements

  • Advanced WordPress Experience: You’re comfortable with writing and formatting posts and pages, setting up new WordPress sites, installing and configuring themes and plugins, troubleshooting errors, etc.
  • Writing and Editing: You can write a well-structured article with impeccable grammar and spelling in a conversational tone. You can edit and proofread your own work to eliminate careless errors instead of relying on an editor to fix them for you.
  • Image Editing: You can efficiently take screenshots; resize and crop images; add text, borders, or other elements; compress images; and upload and format them in WordPress so that they are clear, useful, and look good.
  • Basic SEO: You understand what SEO is and why it’s important. You know how to research keyword volume and search intent and how to effectively use keywords in your content without keyword stuffing.
  • Basic HTML: You can use the text editor in WordPress to add link attributes and do basic formatting of lists, subheadings, etc. with HTML.
  • Time Management: You’re able to juggle multiple tasks and projects and prioritize your work effectively to meet all deadlines.
  • Previous freelance or remote work experience.
Bonus points if you also have:
  • Examples of high-ranking SEO content you’ve written.
  • Copywriting and/or email marketing experience with proven results.
  • Graphic design experience creating featured images, infographics, etc.