About Us

A Secure Cloud FTP platform. We’re evolving FTP — supporting open standards, but adding easy web management running on enterprise-grade infrastructure. Create a hosted FTP server in just seconds, with full support for automations, an API for integrations, audit logs for compliance, and unlimited user logins — all for one fixed monthly cost.

About the job

We’re a bunch of engineers buildingĀ a next-generation online file transfer service, and we need somebody to come in and help get the word out. We’re not starting from scratch – we’ve already got customers in more than a hundred countries – everybody from Adobe to Zillow. And we’ve got a (small) marketing team already, which you’ll lead.
This position is perfect for somebody who can move seamlessly from strategy to hands-on. You’ll be responsible for developing the overall marketing strategy for the company — and be responsible to the CEO for meeting agreed-upon data-driven KPIs. But it’s not all directing agencies from your ivory tower — you should also have deep experience doing the work. SEO, AdWords, content creation, and more.

Responsibilities

  • Generate (and then implement!) ideas for bringing in more customers from our existing channels — Adwords/CPC, Content/SEO, referral links, and more.
  • Develop new channels. There are several typical SaaS channels that haven’t historically focused on, such as partner marketing.
  • Do a deep dive into our marketing and business metrics to understand where we’re coming up short, and how we can improve things.
  • Manage and grow our existing two-person marketing team — you’ll work with a content expert and a design expert from day one.
  • Help brainstorm and develop new ideas for written and video content.
  • Help maintain and grow our social media profiles, as well as our corporate profiles on sites like Crunchbase.
  • Keep tabs on what our competitors are doing to market themselves, and do competitive analysis.
  • Create new marketing collateral as needed.

Requirements

  • 3-5 years of experience doing the type of work above.
  • An analytical brain. We’re an engineering-driven company and we pay a lot of attention to the numbers.
  • Deep understanding of the internet and internet marketing. Bonus points if you have previous experience in SaaS or software marketing, but that’s not required.
  • Strong MS Office skills, esp. Excel. Pivot tables should be your friend.
  • A willingness to work hard in a startup environment.
  • Self-motivated and self-directed. We need you to tell us what to do, not the other way around.
  • Basic HTML knowledge/web development skills not required, but a strong plus.