ConsumerAffairs is a ‘managed marketplace’ for life’s hardest purchases. Our mission is to help consumers make smart buying decisions in a moment of need.
Every month millions of consumers turn to ConsumerAffairs for help with their considered (often emotional), need-based purchases and we connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews, their presence on ConsumerAffairs, communicate with consumers and generate revenue.
We are a diverse team located remotely across the U.S. and internationally. We are fast-paced and ‘GRIND-ing out’ our core values: Generate Ownership, Resolve Through Data, Invent with Grit, Network to Win and Deliver Impact Daily.
About the job
Conducts research to create informed and attractive social media campaigns that appeal to a target audience of potential customers. The content is placed in formats that can be used on various social channels. The Social Media Analyst then follows KPI’s to monitor the efficiency of the campaign. Works closely with the Performance Creative team to align on necessary creative assets for testing and campaign launches.
- Create ad campaigns for various social media platforms
- Report on campaigns and optimize to hit necessary company KPIs
- Maintain and grow the organic experience of ConsumerAffairs various social media platforms
- Work closely with creative team to innovate and iterate on ad campaigns
- Create a scalable approach to a consistent cadence of social media posts
- Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources in an effective and timely manner and demonstrates respect for others
- Bachelor’s degree or equivalent combination of education and relevant experience
- A minimum of 1-2 years progressively responsible experience in paid social, ppc, or media buying – focused on customer acquisition or lead generation
- Demonstrate performance based social media coordination skills
- Experience in Microsoft Excel, Google docs, sheets, and slides