Chameleon allows you to create beautiful product guidance that helps, guides, and delights your users throughout their journey. Build, manage and optimize your product tours without writing code. Great for onboarding new users, feature announcements, and reducing support.
About the job
- Own (manage, improve, execute) our paid advertising strategy and campaigns
- Run tests to optimize (CPA for) existing channels, and explore new channels, of acquisition
- Develop landing pages, assets, micro-sites, lead-gen campaigns, in collaboration with wider marketing team, to drive web conversion
- Monitor, analyze, and report campaign and project performance (incl. creating dashboards)
- Writing excellent copy for campaigns (ads, landing pages etc.)
- Support product marketing efforts, such as launch campaigns, creating collateral etc.
- Find and engage freelance talent as necessary (e.g. for animations, videos, assets etc.)
- 2+ years experience as a Growth Marketer, or similar (running data-driven paid campaigns)
- Strong understanding of and experience with Facebook Ads and Google Adwords (including search and display ads, retargeting etc.)
- Prior ownership/management of minimum $10k / month ads budget
- Data-forward approach; comfortable with doing numerical analysis in Sheets, creating reports in Mixpanel (or similar analytics tool) etc.
- Experience with all parts of a SaaS conversion funnel; SEO, content marketing, landing page building, copywriting, and CRO techniques.
- 1+ years of startup (<50 employees) experience
- Knowledge of the B2B SaaS marketing world, including common and innovative tactics