About the job
Catch Co. is looking for an experienced and motivated Performance Marketing Manager to execute an ambitious agenda and roadmap. This role will drive company growth through a rigorous and data-based approach to paid marketing. You will manage paid marketing campaigns on Facebook, Instagram, Snap, and emerging platforms like TikTok. This role reports to the Director of Performance Marketing and will collaborate closely with vendors and a range of cross-functional peers to maximize results. The ideal candidate will have deep paid marketing domain expertise, comfort with a data-driven approach to execution, strong interpersonal skills, and a creative mind.
- Maximize new customer acquisition at efficient economics across multiple Catch Co. brands and various digital platforms, including Facebook, Instagram, Snap, and emerging players like TikTok.
- Own all aspects of campaign setup, optimization, troubleshooting, and reporting with a sustained focus on efficiency and scalability.
- Collaborate with internal Creative and Brand/Product teams along with external agency resources to develop relevant marketing assets.
- Develop, execute, and maintain a testing roadmap spanning creative, audience, and placement types. Take a hypothesis-driven approach to A/B testing to isolate drivers and constantly iterate to improve campaign performance.
- Analyze channel performance and develop a reporting process to share out results internally.
- Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Marketing team to refine our approach as needed.
- 3+ years of digital marketing experience with at least 2 years of experience managing paid social campaigns in-house.
- Strong attention to detail and a drive to improve the status quo.
- Ability to analyze data and translate those insights into actionable opportunities.
- Strong functional understanding of various test-and-learn methodologies (e.g., A/B testing) and their application to marketing activities.
- Advanced Excel experience and exposure to statistics and HTML/CSS is preferred, but not required.