About Us

About the job

We are an industry leading personal development company whose mission is to empower people to create and live a life they love. We are looking for an experienced Marketing Strategist to join our heart-centered and mission-driven ‘Dream Team of Marketing.’
As our Marketing Strategist, you will be responsible for designing, building and optimizing direct response marketing funnels and promotional campaigns that are innovative, produce world class conversion rates and sales while being aligned with our brand.

Requirements

  • 3+ years experience and a proven track record designing, building and optimizing word class direct response campaigns – for a national or global business – in the information marketing industry (coaching or personal development industry experience a plus).
  • 3+ years experience designing, building and optimizing pages for conversion (must include successful pages beyond only using page builder software like ClickFunnels).
  • Strong knowledge of Google Analytics (+ similar tools) for determining key traffic points, user behavior, and conversion rates.
  • Proficient with research tools such as Google Keyword Planner, BuzzSumo, SEMRush, Facebook & YouTube Insights, SpyFu, Amazon, etc.
  • Can read HTML well enough to QA elements on a page such as pixels, tracking, form data, etc.
  • UTM Parameters (understand use and ability to read and build)
  • InfusionSoft / Keap CRM (or similar + ability to learn immediately)
  • Asana Task Management System (or similar + ability to learn immediately)
  • Google Apps – Docs, Sheets, Slides, Drive
  • Communication Tools – Google Meet, Skype, Zoom