About Us

Bracken creates marketing content for diverse companies that operate at the intersection of health and technology. Our clients are bringing to market the software, apps, devices, and other innovative digital tools that are driving some of healthcare’s most significant advances.

About the job

We’re looking for a pay-per-click marketing expert who will take our data-drivencreative digital marketing efforts to the next level – optimizing every aspect of our digital advertising campaigns to generate qualified leads for our clients.

Responsibilities

  • Build, track, optimize, and report on all paid ad campaigns across Google Search, Display, LinkedIn, Programmatic, directories, and more
  • Increase quality top-of-funnel leads by ideating and launching new campaigns, and fine-tuning existing efforts
  • Support on content & campaign planning and execution across all channels to ensure every effort is working in tandem (e.g. website/blog, email, video, omnichannel automated journeys, etc.)
  • Obsess over tracking data, keyword research, testing campaigns, channel-by-channel and ad-by-ad performance, and sharing & applying key learnings
  • Build custom dashboards and analyses for clients
  • Build and run A/B tests for ads, custom landing pages, gated content, across client websites, etc.-and use the insights to make performance improvements
  • Create an arsenal of scalable, repeatable marketing actions that drive in-bound leads
  • Be proficient (& efficient) in setting up conversion tracking (e.g. Google Ads/Analytics via Google Tag Manager) and translating results into key findings/recommendations
  • Communicate campaign results & milestones bi-weekly
  • Work collaboratively with other members of the marketing team to ensure acquisition goals are met/exceeded
  • 2-3 years of performance marketing/demand gen experience
  • Expert-level knowledge of: Google Ads, LinkedIn Ads, Google Analytics, Web Analytics, A/B Testing, Excel/Google Sheets
  • Some experience using: Salesforce and Hubspot
  • Outstanding communication and organizational skills
  • Manage multiple client Asana boards using a modified agile PM methodology and keep team on track and on budget with your projects

Requirements

  • Attend and contribute to client calls
  • Produce materials for client calls
  • Execute follow-up tasks for client calls
  • Inform the team on the health of the client relationship, and intelligence you gain on the client’s needs
  • Attend video-calls with team
  • Attend in-person meetings as needed
  • Support internal advertising and reporting efforts
  • Report directly to the VP of Operations