About Us

About the job

Basecamp is hiring an email marketing manager to oversee our email programs to customers and prospective customers. If you know Basecamp, you know we place a lot of value on asynchronous communications, and this role reflects that.


  • You’ll be responsible for developing, executing and optimizing email campaigns. Sometimes these will be “one-time” announcements about new promotions or features. Sometimes they’ll be ongoing nurturing programs engaging with prospects or new customers.
  • You’ll design and build the content in a way that represents the voice of Basecamp, and the values we hold around simplicity, clarity and providing information that’s truly valuable at the right time to the right people.
  • You’ll work collaboratively with our customer support and success teams, and engage with our product team to deeply understand our products, our customers and what are the most important messages to get across.
  • You’ll review the measures of campaign performance regularly and establish benchmarks to inform when and what needs adjusting, and what new initiatives we should try..
  • You’ll also coordinate with our in-app and on-platform notifications.


About you
  • You’re both creative and analytical, with strong attention to detail. In particular, you’re a strong writer (American English), and able to represent the Basecamp brand voice in your work.
  • You thrive on handling several projects at a time, and are able to manage your time and efforts accordingly.
  • You’ve managed email/CRM programs for at least 5 years, and have experience with SaaS products.
  • You’ve demonstrated the ability to review data, derive insights and then put them into action.
  • You believe strongly in a “test and learn” approach.
You should have a natural ability to establish trust and make people feel comfortable. You approach your work with a spirit of partnership and collaboration, not exclusion or rigidness. You’re a resourceful problem solver; you can feel for gaps in what you’re working on and suggest solutions. You’re a manager of one. You can take a stand yet commit even when you disagree. You prefer direct feedback, and you’re comfortable working without a ton of daily oversight and with a high degree of trust.

This is a fully remote position, but requires a significant overlap (minimum four hours) with the rest of the marketing team, which is largely in the Central time zone.