About Us

About the job

As the Director of Sales & Marketing at Avenue, you will be taking on a central and critical role as we look to accelerate growth. You’ll be joining Avenue’s leadership team and have a high degree of ownership to set strategic direction and to make key decisions to achieve our business goals and vision.

You’ll excel in this role if you have a broad range of experience across sales and marketing at other SaaS tech companies. You’ll work closely with the sales team to support in their day-to-day as well as coaching and developing their skills. You’ll bring an analytical approach to increasing our growth through identifying, testing and optimizing new channels and opportunities.

At Avenue, two of our values are ‘We care about people’ and ‘We redefine what’s possible’. With these in mind, we have built a people-centric organization with a culture of empowerment at its core. As a leader at Avenue, this means you default to trust first and see your role as supporting and empowering your team to overcome their challenges themselves.
As a growing, agile company with big goals, you should expect to roll up your sleeves here and there and to collaborate with other departments regularly. Expect to work closely with operations, product and engineering to impact the whole client journey from acquisition through onboarding to retention.
Avenue is a fully-distributed company with a bias towards a-synchoronus communication. We started down this path (with everyone else) a year ago but will remain distributed permanently, for more on this see the About Avenue section below.
If this sounds like a great match for your background and career goals, we would love to hear from you. Please take the time to review the whole job description, including ‘Our Hiring Process’ on how to apply and what to expect through the process.

Responsibilities

  • Own vision, strategy and execution for revenue growth across sales & marketing. Today this includes inbound/outbound sales, conferences (post-pandemic) and multiple marketing channels (including paid acquisition, referrals, social, SEO, etc.).
  • Identify, validate and optimize new and existing channels, funnel processes and content to increase leads and conversion and grow revenue.
  • Use a data-backed approach to monitor team performance, setting clear targets and working to coach team members towards achieving them.
  • Day-to-day sales management; monitoring the pipeline, tracking progress against targets and providing metrics to the team and the wider company.
  • Work alongside the other members of the leadership group to set company direction and strategy.
  • Run quarterly and annual forecasting.
  • Work cross-functionally to increase the value we deliver to our clients and improve retention across the client lifecycle.
  • Collaborate with client experience to develop upsell pathways that increase wallet share through the client lifecycle.
  • Support and enable our quarterly project teams when their work touches sales and/or marketing.
  • Build and develop relationships with external partners, such as real estate boards and industry conferences.
  • Own Avenue’s voice & tone, handling all external communications with clients and beyond.

Requirements

  • You’ve cut your teeth in growth-stage SaaS tech startups. You understand the challenges that companies at this stage face (and jumping back into these excites you).
  • You’ve previously held a Director level role or have an established track record in a Senior Manager role.
  • You have experience in both Sales & Marketing, you understand how each can support the other.
  • You have a wide range of Sales experience and have developed a toolbox of different approaches and ideas.
  • You’re familiar with online advertising. Bonus points if you have gone down the rabbit hole of growth marketing.
  • You’ve worked in a distributed or remote-first environment and understand that it is far more than just adapting the office to zoom (5 levels of remote work). You have a bias for a-synchronous communication, but also know when to blend in a synchronous stand-up or meeting to bring the team together.