About Us

About the job

Our Social Media Manager will be responsible for the execution and continuous improvement of the social strategy, focusing primarily on Facebook, Instagram, TikTok, YouTube and Twitter. The role will require management of the accounts to deliver top performing and on brand creative across the core channels. You will have some assistance from designers/social team members depending on your skills.

You’ll need to be highly creative and an incredible storyteller, using skills you have to enforce the Otaku Box brand narrative and nurture leads through social media content.

Responsibilities

  • Managing all social accounts: Instagram, Facebook, TikTok, YouTube and Twitter channels
  • Growing the social following on all of their accounts. How you do it is where your knowledge and skills are crucial
  • Lead creative social campaigns and produce fantastic and engaging content to their platforms
  • Doing the rounds on socials, following relevant accounts, liking and commenting on posts, etc
  • Supporting the community by answering questions and queries
  • Reaching out and building communities.  Again, how you do it is where your expertise lies
  • Track & monitor performance, and analyse, review, and report on the effectiveness of campaigns and posts to maximize results
  • Define the content calendar in line with key events and marketing objectives
  • Schedule content using Agora
  • Improve visibility and advocacy of our products on social media and other peer to peer forums
  • Develop the social media strategy
  • Monitor performance across channels using tools such Facebook Insights and Instagram Insights, and Google Analytics
  • Link this back to sales data
  • Continuous innovation in channel strategy and tactics to reach and engage the target audience
  • Monthly Reports 
  • Monthly Ideation
  • Creative Copy 

Requirements

  • A good understanding of direct-to-consumer
  • Solid experience in a social media environment
  • A proven track record of growing social media and lead nurturing through social media